Assuming you read the first part of this article (click here if you haven’t), you would be able to tell that Rolex has had an interesting past during its start even though it was considered an infant brand compared to competition. In this part, we’ll have a quick history lesson about Rolex from 1945 to the 2000’s.
After World War II, and after Rolex made the Datejust, the first self-changing date watch, Rolex only kept on impressing the world with their unique watches. In the early 1950s, Rolex started focusing on functional watches that can not only give time, but serve other purposes as well. Rolex started making watches that can serve professionals, like aviation watches, scientific exploration watches, deep-sea diving watches and much much more.
In 1953, Rolex has launched both the Submariner and the Explorer. Obviously, the Submariner was intended for divers, and the Explorer was intended for exploring-fanatics and hikers. Fun fact: James Bond wore the Rolex Submariner in 1963/1964. IN 1955, the GMT-Master came along for the professional watch train. It became the official watch of several airlines, it can be easily distinguished from its older sister, the Submariner thanks to its two-tone bezel with red and blue for colors. These days, it’s known as the Pepsi. In 1956, Rolex launched the day-date along with the Milguass. Unique with its presidential bracelet which was made just for it, the Day-date is only available in 18ct gold or platinum, it’s also the choice of watch for many presidents. The Milguass is known to withstand the magnetic field of almost 1,000 guass.
In 1960, Rolex built the Deep Sea Special to withstand the harshest conditions. It is resistant to 10,916 meters (37,800 feet) of water pressure.
And yet again, two articles are not enough to talk about the history of Rolex, you can check out the next article about the history of Rolex by clicking here. Tell me, which of the watches mentioned above was your favorite?
Refrences:
- https://www.rolex.com/about-rolex-watches/rolex-history/1953-1967.html
- https://www.watchtime.com/featured/watches-james-bond/
